Harvard-Radcliffe Club of Westchester

 

In "Billion Dollar Brand Club," Ingrassia profiles the novel marketing tactics--Dollar Shave Club and its hilarious marketing, Casper mattresses popping out of a box, Third Love’s lingerie designed specifically for each woman’s body and Warby Parker mailing you five pairs of glasses to choose from--to help you understand how these brands became over night sensations in the marketplace. 

 

We’ve seen their ads. We (or someone we know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

 

As Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

 

"Billion Dollar Brand Club" reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

 

 

Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times, having previously spen twenty five years at the Wall Street Journal, as Boston bureau chief, London bureau chief, money and investing editor, and assistant managing editor.

 

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